Mobile Computing Wars Pose Tough choices for Internet Publishers

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For Microsoft, Amazon.com, and the clutch of other companies that hope to carve out a big slice of a mobile computing business currently dominated by Apple, the future depends on people like Scott Porad.

As chief technology officer of Cheezburger Network, a popular publisher of humour websites, Porad has to make the tough calls on which mobile devices merit the development of special software, or apps, that will make the company’s content shine.

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