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Let’s just get one thing straight; this article has nothing to do with virtual reality as the title would suggest. However, it does highlight societies move to the ‘cloud’ and accessing information anywhere, anytime. As a librarian, it is important to understand the shift in strategic planning that we are seeing in the worlds universities. We can no longer sit on our laurels and stick to the status-quo. Increasingly we can’t idly sit in our libraries, our lecture theatres, our study rooms and expect students to turn up as they did only a couple of years ago. We have to come to them.